Previous Branding
Maine Beer Company
This is a craft brewery rebrand project for the course Advanced Projects: Identity Systems at MassArt. This project is not affiliated with Maine Beer Company. This craft brewery rebrand includes a logo, expression of the brand across three bottle labels, packaging, merchandise, and web presence. This rebrand is inspired by Maine Beer Company’s love for their home state, values, and passion for the planet. The new identity is reframed through a simple, distinct and contemporary design system.